Collection: ABELIA EDOWARD GOUCHA

We like mixing simple clothes with something a little unusual. That is why we decided to carry ABELIA EDOWARD GOUCHA.

Sneaker-shaped BB SHOES / Ask us about styling or sizing

About the brand

The designer is 松井誠剛. He started the brand in 2021 while studying at Osaka Bunka Fashion College. Its name comes from a flower he saw on his way to school, and reflects his interest in the charm of things that are often overlooked.

Pairing simple clothes with one unusual design. We wanted to enjoy combinations like that, so we added the brand to daily store's selection.

What would you wear it with?

Jackets and trousers, caps and shoes. Look through them while imagining how one piece might fit with the clothes you already wear. The navy BASEBALL SLACKS and grey MENS SLACKS differ in their materials and measurements. Even with the same size number, it's worth seeing where the differences are before choosing.

BB SHOES for your feet, too. TYPE 2 White and TYPE 3 Brown/White use different combinations of leather in the upper. We put the two types together on the BB SHOES page, and wrote about their materials in Journal #13.

Beige STUDIO JUMPER / DOUBLE BELT PANTS / White BB SHOES

Why we brought ABELIA EDOWARD GOUCHA to the shop

Memories of buying clothes and putting them together. We wrote about those memories, and why we decided to carry the brand, in the Journal.

Remembering the pleasure of clothes — Journal #10 / BASEBALL and MENS: names and ways to wear them — Journal #12